Feat x Farmlink

A co-branded hoodie and crewneck — Feat's apparel, Farmlink's mission, one release. The brief wasn't to slap a logo on a blank. It was to make a piece that felt like its own drop — legible to Feat's audience and Farmlink's at once.

I gave the collaboration a lockup that carried both marks at equal weight, then made the calls that decide whether co-branded apparel reads as product or as swag: placement, scale, colorway, and finish on the hoodie and crewneck. The garment came first; the launch content — [product photography direction, social frames, announcement assets] — was composed around it so the drop landed as a single moment rather than a scattered post.